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Product Description
How to write product descriptions that sell
One of the best things you can do to make your store successful is invest some time in writing great product descriptions. You want to provide detailed yet concise information that will entice potential customers to buy.
Keep three things in mind:
Think like a consumer
Think about what you as a consumer would want to know, then include those features in your description. For clothes: materials and fit. For food: ingredients and how it was prepared. Bullets are your friends when listing features — try to limit each one to 5-8 words.
Find differentiators
Pepper your features with details that show how the product stands out against similar offerings. For clothes: is it vintage or hard to find? For art: is the artist well known? For home décor: is it a certain style like mid-century modern? Unique product descriptions not only help you stand out, they improve your SEO.
Keep it simple
Provide enough detail to help consumers make an informed decision, but don’t overwhelm with a laundry list of features or flowery language. Densely pack your descriptions with useful information and watch products fly off the shelf.
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Product Reviews
3 Reviews
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5 Star Review! I love it.
This is an example of a product review. You have control over who can leave a product review. You can manage these reviews in the BigCommerce control panel.
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Bulk options are good
The buy in bulk features make buying a large amount easy and really shows the value of getting more at once. My family loves playing with the new toy.
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Silver is a nice finish
Easy to keep clean. Easy to find.
